About Us
Social Media Agency with an Ownership Mindset
We offer extensive experience in the hospitality industry bringing an ownership mindset to social media execution with a focus on profit and return on investment (ROI). Our team is thoughtful and creative, recognizing that a cookie cutter one size fits all approach does not create success. JF Social measures success based on actual ROI as measured by event leads, booking inquiries, reservations, direct clicks, revenue, and net operating income. We focus on measurable results and hold our team members and ourselves accountable every day.
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JF Social is the only firm with a specialization in Social Media that:
1. Understands how to read and evaluate a hotel profit and loss statement.
2. Comprehends hospitality operations including booking, and revenue generation.
3. Considers and evaluates hotel profitability by department, by type of business (rooms, social catering, private dining, outlets, spa, etc.) and considers profitability in the creation and promotion of social media content.
4. Is run by two Big-4 trained CPA’s providing a rigorous, methodical, and intense approach to research, implementation, measurement, and results.
JF Social is focused on the volume of posts, number of impressions and number of followers, but defines true success based on actual return on investment as measured by event leads, booking inquiries, reservations, revenue, and net operating income.
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JF Social is an affiliate of JF Capital Advisors
The JF Capital team has completed over $35 billion of hospitality transactions including $1 billion as principals​
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Asset management and consulting experience of over 50 transactions and advisory assignments, involving over 300 hotels
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Hospitality equity and debt placement includes over 40 transactions, with total capital raised of more than $13 billion
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Hospitality M&A experience includes over 20 transactions of public and private companies with a value above $10 billion
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Hospitality acquisition and disposition experience comprising over 300 hotels with an aggregate value in excess of $8 billion
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Development experience for ground up and adaptive re-use of 30 hotels with an aggregate cost of over $2.0 billion
Meet The Team
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