Our Services

At the beginning of each engagement we perform a deep dive to understand the goals and objectives of each property. In addition, we perform a holistic preliminary assessment of all media and social media presence, including a detailed review of Instagram, Facebook, YouTube, TripAdvisor, LinkedIn, OpenTable, Yelp, Google, Expedia, Booking.com, Cvent, the property or business websites and the sales and marketing/business plan.

Armed with this comprehensive understanding we create a detailed and targeted yearly Social Media Strategic Plan and keep ourselves accountable by regularly tracking social media performance, results, and metrics.

We design, schedule and program posts and campaigns that are highly focused on targeted demographics and the achievement of identified goals. Posts are carefully and strategically planned to maximize efficiency by releasing posts at optimal viewing times to maximize impressions, engagement, and results. Continuous detailed monitoring and analysis is done to evaluate and determine optimal days and times for each type of post.

Social Media Assessment

We perform a holistic assessment of all social media presence including Instagram, Facebook, TripAdvisor, LinkedIn, Twitter, YouTube, OpenTable, Yelp, Google, Expedia, Booking.com, Cvent, and hotel websites

Strategy Development

We develop efficient and effective social media strategies to drive maximum and measurable results; strategies are developed in close coordination with the sales and marketing team

SEO Optimization

We optimize Instagram and Facebook social media profiles to drive awareness & community around your hotel and brand while maximizing the likelihood of customer reach using SEO strategies

Hashtag Strategy

We research, identify, and utilize targeted hashtags and hashtag groups corresponding to specific campaigns and posts to increase exposure and reach

Consulting

We assist clients with social media training, strategy, SOP's, and best practices

Posting Strategy

We carefully plan posts to maximize efficiency and release posts on different platforms at optimal viewing times to maximize impressions and engagement

Content Strategy

We curate and/or create professional lifestyle, interior, and landscape photography, videography, and drone video content. In addition, we source and select brand suitable UGC content

Content Scheduling

We design, schedule, and program posts and campaigns that are highly focused on targeted demographics based on changing property priorities

Influencer Marketing

We identify relevant influencers and campaign specific KPIs, we create and negotiate influencer agreements, coordinate visits, and track campaign results

Engagement

We create posting strategies to increase engagement. We directly engage on a regular basis with Instagram, Facebook, and LinkedIn followers

Monitoring

We actively monitor social media channels 7 days per week and at extended hours; we quickly engage and respond to public and direct messages

Reputation Management

We identify issues through the social media channels and attempt to quickly diffuse negative situations, working with property level and corporate staff

Targeting & Conversion

We focus social media efforts in order to drive targeted business with substantial lead generation translating to direct bookings

Operations Support

We capitalize on the social media platforms to deliver time sensitive messaging to customers and prospective customers

Reporting

We deliver analytics and detailed performance reports on a regular basis tracking Impressions, Reach, Follower Growth, Engagement, Performance against Competitor set, and Views & Clicks from social media

Communication

We hold frequent calls and meetings with client teams