In February 2020, JF Social took over the social media responsibilities for EnVue Hotel, a Marriott Autograph Hotel and the attached dual branded Residence Inn Hotel in Weehawken, NJ. JF Social did the following:

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New Social Media Account Creation

Created Instagram account for dual branded Residence Inn Hotel.

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Photography & Content

Accumulated and created substantial amounts of new interior and lifestyle photography and videography for guestrooms, meeting rooms, public spaces. Bartered with 2 photographers and 5 models to create lifestyle images. Bartered with videographer to create promotional video and video site tour.

Estimated photography and videography savings: $27,000

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Influencers

Identified relevant influencers, negotiated their agreements, coordinated their on-site experiences, and measured their postings and impact.

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Activations

Identified and coordinated numerous onsite activations and collaborations with local partners.

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Lead Generation

Generated well over over 200 direct leads for weddings, parties, social events, and room blocks.

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Customer Service

Assisted hundreds of guests and prospective guests with reservations, general inquiries and complaint resolution.

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SEO Optimization

Incorporated SEO optimization on Facebook.

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Instagram Follower Growth

In under 7 months, increased Instagram followers by +7,200.

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Engagement 

Average engagement statistics since takeover have ranged from 6-20%.

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Exceptional results were achieved despite the COVID environment with hotels operating at minimum capacity or entirely  shutdown; EnVue Hotel shut down in March 2020 and remained closed for an extended period of time other than for certain social catering events.