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Social Media Case Study
The Benson Hotel, Curio Collection by Hilton

In August 2021, JF Social Media took over the social media responsibilities for The Benson Hotel in Portland, Oregon.
JF Social achieved the following:
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​Social Media Engagement Results
Total audience follower growth +19,673 (+70.6%)
Engagement Rate 5.2% (+15.3%)
Impressions 2,846,454 (+7.7%)
Engagements 148,035 (+23.6%)
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Influencers
Worked and bartered with 13 influencers, content creators, and photographers, offering room and food and beverage credit; no cash payments. Negotiated and drafted their agreements and content requirements.
Estimated photography savings: $79,500
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SEO Optimization
Updated Instagram and Facebook profiles, updated content and information. SEO optimized Facebook and Instagram pages.
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Social Media Monitoring
Monitored accounts and responded to messages 7 days per week 7am-10pm.
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Driving Direct bookings from Social Media:
Facebook 4,177 clicks (+80.4%)
Instagram 5,268 clicks (+59%)
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JF Social created and executed social media strategy to drive direct bookings to the hotel.
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